Out here, you can’t fake it.
Every move matters. Every stitch matters. Every breath matters.
When we partnered with the Boulder Climbing Community (link to website), we didn’t run lab tests. We sent our gear straight to the rock.
Climber Fern Braun (@fernbraun) put Definite Articles apparel through its paces — sharp granite, steep pitches, and no second takes. Just gravity, grit, and gear that had to deliver.
“I need gear that moves with me, stands up to the rock, and feels good to wear,” Fern told us. “When I’m confident in what I’m wearing, I climb better — simple as that.”
That’s the balance we’re after: gear that performs at the highest level without sacrificing comfort, fit, or identity.
As photographer Adam McClatchie (link to website) put it, “the right apparel doesn’t just perform — it transforms the visual story. In climbing photography, where a single athlete can be dwarfed by sweeping rock faces, color and silhouette shape the entire shot. Definite Articles not only delivers on durability, but offers vivid tones — bold reds in this case — that bring the climber to life against granite and sandstone.”
We didn’t design this for show. We built it for the days when nothing is guaranteed — except the effort you bring and the trust you place in your gear.
Performance starts with movement. And movement starts with trust.
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