We're on a mission to help solve the planet's plastic problem by changing how we - and others in the industry - make performance wear.
Performance Wear’s Plastic Problem
Today's performance apparel uses tiny bits of plastic to achieve its strength, stretch and support. These yarns may be great for performance, but they bruise the environment.
3,500 trillion pieces of microplastics — weighing 3 million pounds — leak into our oceans every year from household laundry alone.
An additional 24 billion pounds of plastic from clothing alone ends up in landfills.
Both take centuries to biodegrade.
The Definite Way
We found a better way to make performance wear that doesn’t harm our planet.
We use a natural additive that makes the tiny plastic particles spun into our performance wear – all recycled, BPA-free and high-quality fit for human use – act like natural fibers.
That’s why the Definite sock sheds less plastic when washed and biodegrades far more quickly when discarded. So it will revert naturally to the earth.
Happy Feet. Happy Planet.
Regenerate
Every pair of Definite socks transforms one plastic bottle back into soil.
Comfort
With cushioned support, ours are the most comfortable performance socks your soles will ever love.
Innovate
We use an innovative additive that makes our socks decompose naturally in years, not centuries.
Active
Whether you’re running trails or cruising toward a 50 miler, our socks strengthen your every step.
The Definite Guarantee
We’re not happy unless you’re happy
Not to go all kumbaya on you, but at Definite Articles there are no strangers. So nobody gets treated like one. And since care about you as much as we do the planet, we want you to be happy. Really happy. So If you don’t love your socks, we want to make it right—pronto. Just let us know, and we’ll take care of you.
