We design the planet's most sustainable performance wear starting from the ground up – with socks. All the performance without the footprint.
Fewer sad oceans. More happy feet.
Performance Wear’s Plastic Problem
Today's performance apparel uses tiny bits of plastic to achieve its strength, stretch and support. These yarns may be great for performance, but they bruise the environment.
3,500 trillion pieces of microplastics — weighing 3 million pounds — leak into our oceans every year from household laundry alone.
An additional 24 billion pounds of plastic from clothing alone ends up in landfills.
Both take centuries to biodegrade.
The Definite Way
We found a better way to make performance wear that doesn’t harm our planet.
We use a natural additive that makes the tiny plastic particles spun into our performance wear – all recycled, BPA-free and high-quality fit for human use – act like natural fibers.
That’s why the Definite sock sheds less plastic when washed and biodegrades far more quickly when discarded. So it will revert naturally to the earth.
Happy Feet. Happy Planet.
Regenerate
We may start small – our socks, your feet – but our mission is big: to help solve the planet’s plastic problem. Every pair of socks made transforms one plastic bottle back into soil.
Comfort
We designed socks with comfort foremost in mind. So go ahead, slip your feet into our sleek, cushioned socks. It’ll be a high point in your day.
Innovate
We turn the plastics in our yarns into biodegradable fibers while giving you all the qualities you want in a high-performance sock. Is that even possible? Yep, it is.
Active
Whether you’re running a marathon or running up a mountain, our socks support you every step of the way.
We share our principles because they’re intrinsic to who we are. We judge ourselves by whether we live up to them, and you should too.
Sustainability sits at the heart of our decisions.
The Definite Guarantee
We’re not happy unless you’re happy
Not to go all kumbaya on you, but at Definite Articles, there are no strangers, so nobody gets treated like one. And we care about you as much as we do the planet. If you don’t love your socks, we want to make it right—pronto. Just let us know, and we’ll take care of you.
