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The Definite Planet Pledge

“Do the best you can until you know better. Then when you know better, do better.” 

— Maya Angelou

Wave crashing in ocean
Wave crashing in ocean
Wave crashing in ocean
Wave crashing in ocean

We're on a mission: to help solve the planet's plastic problem by changing how we - and others in the industry - make performance wear. This calls for a commitment to our planet and planet-loving people. Both drive everything we do.

Sustainable, high-quality materials.

Cotton growing near mountain
Cotton growing near mountain
Cotton growing near mountain
Cotton growing near mountain

We source our yarns through our U.S. partners who, like us, are committed to sustainable textile technology.

Better Cotton Initiative

Recycled Polyester

Sustainable Nylon

Smart(er) supply chain.

Birds flying through trees
Birds flying through trees
Birds flying through trees
Birds flying through trees

Our suppliers are partners who reflect our values. We cannot do this alone.

Local Supply Chain

Our supply chain falls within 2,500 miles in North America. This limits our carbon footprint and how far our socks must travel before they find a home – on your feet. Small steps, big impact.

Supplier Code of Conduct

We strive to ensure workers are treated fairly across our supply chain, from the family-owned mill that sources our fabrics to the carbon-neutral fulfillment center that packages our orders. That’s why we put in a place a Supplier Code of Conduct.

Climate commitments that matter.

Sun setting over lake
Sun setting over lake
Sun setting over lake
Sun setting over lake

Reversing climate change is more important than ever. We committed to do our part from day one.

100 Percent Renewable Energy

Carbon Neutral

Be a better business.

Flowers in hands
Flowers in hands
Flowers in hands
Flowers in hands

We measure our success by how well we serve our planet and our profit margin. Both matter.

That is why we decided to become a Certified B Corp*, the gold standard for social and environmental performance, transparency and accountability. We join a community of leaders dedicated to using our businesses as a force for good.

* Pending status for first 12 months

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